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O'Dwyer's News of Firms: Sitrick & Co. Vets Pfeifer, Fern Launch LAG Strategy

O’Dywer’s | By Steve Barnes | March 1, 2023

Sitrick & Co. veterans Stuart Pfeifer and Matthew Fern launch LAG Strategy, which focuses on helping companies, nonprofits, universities, business leaders and celebrities thrive in today’s media landscape.

The agency specializes in strategic communications, earned media, crisis communications, litigation support, reputation management, SEO, digital advertising, social media management and website design.

Before joining Sitrick in 2016, Pfeifer spent 15 years as a legal and business reporter at the Los Angeles Times, where he part of team of reporters awarded the 2004 Pulitzer Prize for breaking news coverage. Fern, who was director of Sitrick’s digital practice, is co-founder of Dunigan Fern Media Partners, a boutique advertising agency, and a former vice president of Premiere Networks and iHeart Media.

“The digital and online component of our services, combined with our traditional strategic communications and earned media support, makes our firm one-of-a-kind,” said Fern.

We do public relations better.

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