LAG Strategy congratulates its client, Nathan Hochman, on his landslide victory to become the next District Attorney of Los Angeles County. LAG co-founders Stuart Pfeifer and Matthew Fern have worked tirelessly for Nathan for the past 14 months. When LAG was hired, Nathan was one of 12 candidates running for the office and polling at about 4%. On Nov 5, Nathan won 61% of the vote, to 39% for the incumbent George Gascon. LAG used its communications expertise to help boost Nathan’s name recognition and favorability rating, managing strategic communications, media relations and digital communications in what was the most closely watched district attorney election in the country. Stuart served as Communications Director for the campaign.