Lance utilizes his reputation as one of the nation’s most respected sports journalists to advocate for clients seeking strategic communications, crisis communications and reputation management support. 

Before joining LAG Strategy, Lance spent 20 years as a staff writer with the Los Angeles Times, where he was one of the most recognized boxing and MMA reporters in the industry. The Boxing Writers Association of America (BWAA) recognized Lance’s powerful writing and dedication to accuracy by awarding him the Nat Fleischer Award for career excellence in boxing coverage. 

Lance has personal relationships with sports journalists throughout the country, as well as athletes such as Floyd Mayweather Jr., Oscar De La Hoya and Manny Pacquiao. In addition to his work at The Times, Lance reported for the Athletic and USA Today. This impressive body of work helps Lance advocate for his clients with sports journalists, and develop strategies for athletes who find themselves in the media spotlight.